Cartoon Network’s “Redraw Your World” recognized for Innovative Content
Warner Media CMO Tricia Melton and the “Redraw Your World” campaign have been recognized by Variety’s Digital Marketing Impact Report 2022 Presented by Spotify, spotlighting marketing experts behind the most innovative content promotions of the past year.
Digital Marketing Impact Report 2022 Presented by Spotify
By Karen Idelson, Todd Longwell
Tricia Melton CMO, Kids, Young Adults, and Classics, Warner Bros.
As part of an initiative to help kids embrace who they are, Melton and her team helped introduce Cartoon Network’s Redraw Your World campaign in 2021. They also debuted the social initiative This Is How I Redraw My World, incorporating TikTok influencers, including ice skater Elladj Baldé, to boost the message. The campaign attracted more than 12 million views across platforms. Gen Z and Gen A “really value identity and inclusion at such a deeper level than perhaps previous generations,” says Melton. “We’ve got brands that really deliver on and understand that dynamic and our shows and our content and our content creators understand that as well.”
