Crain’s honors Corcoran CMO Christina Panos for Brand Work
Christina Panos Chief Marketing Officer, Corcoran Group
Upon joining the Corcoran Group in 2004, Christina Panos oversaw a redesign of the brand, developing new approaches for the real estate firm in her role as chief marketing officer. These days Panos is responsible for marketing and advertising initiatives in New York City, the Hamptons and South Florida. After the pandemic began, she led the Be Home campaign, which sought to celebrate the relationships between people and the homes they live in. Panos jump-started Corcoran’s digital strategy in efforts to expand the firm’s social media presence. She previously was director of global brand building at Mastercard International.